Businesses have every reason to “go green.” It’s what customers and investors want—and are coming to expect. But despite market support for decarbonization initiatives, many companies struggle to implement these projects successfully. A new report from Accenture finds that 93% of companies with net zero commitments will miss their targets unless they accelerate progress. When it comes to building energy infrastructure, organizations too often rely on a maintenance-based, run-to-fail reactive paradigm. Additionally, retrofits are outside of an organization’s core business. Due to this historical reality, these four deterrents most commonly get in the way of successful carbon reduction and sustainability programs.